Raised a sports fanatic, I was fortunate enough to enjoy a gloriously average but thoroughly enjoyable brief international ski racing ‘career’….I then spent the best part of 20 years in finance; learning of the workings of large scale international fundraising.



While pondering a mid-life-crisis three years ago, I somewhat unwittingly re-entered the world of sport as an athlete!!


This was to be a fascinating (and ultimately frustrating) firsthand insight into how sport addresses its most basic of needs – raising funds.

Donors exist
Worthy causes exist

Donations are then boosted by up to 25% via Gift Aid

At present, a vast amount of those donations are lost in administration costs…..I am determined to figure out how to make this process better….


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